B2B lead generation company Cognism raises $87.5 million to expand in Europe and the US

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""Tech News"" – Google News

London-based B2B-focused sales and marketing lead generation platform provider, Cognism, has raised $87.5 million (£64 million) in funding. The Series C round was led by new investor Viking Global Investors, while other participants included new investor Blue Cloud Ventures and follow-up investors AXA Venture Partners, Swisscom Ventures and Volution.

Cognism will use the funding to fuel its expansion across Europe and strengthen its position in the United States. The company sees this expansion as a combination of organic growth and acquisitions.

It follows Cognim’s $12 million raise in 2020 and $12.5 million funding in 2021.

Founded in 2015, the startup provides sales teams with tools to generate data on sales leads. It says its software is compliant with data regulations like the GDPR, which was introduced in Europe in May 2018.

“By combining our high quality contact data with advanced contextual data points like technographics and purchase intent signals, we help modern revenue teams connect with confidence and exceed goals,” said James Isilay, CEO of Cognism. “We enable them to connect meaningfully with their next best customer in the most predictable, efficient and cost-effective way.”

In 2021, the startup opened a US office in Boston led by new VP of Sales Mark Bedard, previously at ZoomInfo. The company also welcomed industry veteran Phil Garlick to its board of directors.

Cognism says its technology has helped over 1,000 customers in over 40 countries access compliant contact and context data in 2021. That year, the company also launched Diamond Data, which provides phone-verified contacts for international business development teams.

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