Bed Bath & Beyond Stock Surge remembers Meme Mania

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Bed Bath & Beyond Inc. shares rose Wednesday, reviving popular meme stock trading among retail investors.

The homeware retailer’s stock rose as much as 54% this morning before settling down 15% to end at $ 19.30. The move followed a series of announcements by the company on Tuesday afternoon, including that it plans to complete its $ 1 billion share buyback plan two years ahead of schedule by purchasing the remaining $ 400 million shares this year . The company also announced that it is launching a new digital marketplace and announced that supermarket operator Kroger Co. will start offering some Bed Bath & Beyond products on its website and in some stores starting next year.

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