PlayUp live in New Jersey, entry into the largest sports betting market in the USA | news


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SYDNEY, Oct 18, 2021 / PRNewswire / – The New Jersey Division of Gaming Enforcement this week granted PlayUp a full operating license, adding the largest sports betting market in the US to the company’s growing list of jurisdictions.

the New Jersey The launch takes place after the approval of PlayUp in Coloradowhere it has been in operation since March. New Jersey quickly became the next priority for the operator who began the tedious process of approving their platform, processes, and procedures. PlayUp announced a partnership with the New Jersey Devils earlier last season to increase brand awareness in the state.

DR Laila Mintas, PlayUp US CEO, said, “This is a huge milestone for our business. New Jersey not only represents the market with the highest turnover for any operator, but is also an indicator for the market, for both consumers and investors, that we have met the strictest regulatory standards in the world. We have aggressive growth plans for our jurisdiction in 2022 and we are moving to other states New Jersey Approval in our back pocket is a positive sign for other regulators. “

With its regulatory approval in New Jersey, PlayUp can now target customers in a state that has seen tremendous growth since opening its doors to the sector in 2018 $ 664 million, with almost $ 613 million of which from online platforms. Give the August numbers New Jersey Year-to-date handle from $ 6.13 billionwhat was generated in 2020 for the full year.

Mintas said PlayUp is already working on adding an iGaming product offering New Jersey and hopes for regulatory approval in the future. The state recently added fixed odds horse racing and the company is confident it can turn its horse racing roots into an attractive product for New Jersey Residents.

Long-time veteran of the horse racing industry Dennis Drazin sits on the board of PlayUp and is optimistic about the future of fixed odds betting for the racing sector. Drazin was instrumental in repealing PASPA and helping create legislation in New Jersey This eventually led to the US Supreme Court overturning the law and opening up the sports betting market. Drazin is also a member of the US Sports Betting Hall of Fame.

Drazin said: “The future of gaming will be to offer all types of betting 24/7 in one app. Horse racing is a unique opportunity to offer content about races around the world. PlayUp intends to enter the fixed odds betting market New Jersey and across the US as the market grows. “

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About PlayUp

PlayUp is a next generation entertainment and technology company that enriches people’s lives with fun, rewarding and responsible online betting. The company develops innovative betting technologies in-house to empower brands and deliver premium user experiences. PlayUps energy is focused on meeting the needs of dedicated and passionate users who want a deeper connection with the games they play.

PlayUp brings together the world’s most popular online betting products including Fixed Odds Sports Betting, Fixed Odds Races (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where it is hosted Australia largest and even some of the largest prize pools in the world in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and is currently in Australia, New Zealand, India and in the USA.

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