""US Sports"" – Google News
Local broadcaster Astro has reached an agreement with American sports broadcaster All Sports Television Network to broadcast the Sepak Takraw League (STL) to its American audience. – Photo courtesy Instagram / SepakTakraw League
KUALA LUMPUR, October 7 – American sports broadcaster All Sports Television Network will present sepak takraw to American audiences.
This came after the television network reached an agreement with local broadcaster Astro to broadcast the Astro Arena-produced Sepak Takraw League (STL).
Under the agreement, All Sports Events will broadcast STL’s international, national and regional tournaments.
According to All Sports President Roger Neal Smith, the network also plans to broadcast games from other Sepak-Takraw organizations around the world.
“We are very pleased to introduce sepak takraw to the American public.
“By broadcasting the Games, we are achieving our goal of opening the doors of the sports world to American fans so they can experience events from around the world,” Smith said in a press release.
Meanwhile, Astro Sports Director Lee Choong Khay expresses his excitement that Sepak Takraw is finally getting the international recognition it deserves.
Lee added that STL has been a local favorite for the past eight seasons and has drawn regional viewers and participation for the past couple of seasons.
“Through STL, we continue to work with sports ministries in Malaysia to develop the sport and its athletes.
“The league offers a competition at the highest level that will inspire fans and new viewers for the sport.
“With STL showing for the first time in a different region through All Sports, we hope to attract more fans and new athletes to Sepak Takraw,” said Lee.
Could watch this sport all day
(via astroarenahd / IG) pic.twitter.com/DlhmULXDPr
– ESPN UK (@ESPNUK) July 16, 2021
Sepak Takraw, also known as “Kick Volleyball”, is a popular sport in Southeast Asia that has recently been gaining international importance.
Last July, ESPN UK tweeted an excerpt from a Sepak Takraw tournament on its Twitter page along with the headline “Could watch this sport all day”.
The excerpt was viewed over 100,000 times on Twitter.
The fast-paced sport that makes acrobatics look easy was also highlighted in a post on celebrity soccer community Instagram page 433.