What New States Are Driving US Sports Betting Growth For The NFL Season?


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The first month of Arizona Sports betting got off to a great start.

During the first four weeks of the NFL Arizona was the fourth most active season US Sports betting market, according to GeoComply Data released Monday. GeoComply recorded 330 million Geolocation transactions in 18th States and Washington, DC, during the first four weeks of the NFL season until Oct. 3.

“We are pleased that the growth in sports betting has carried over from the first NFL weekend to the first four weeks of the season,” said GeoComply Managing Director of Gaming Lindsay Slader said in a press release. “The data also confirms that the first week in Arizona was not just an isolated incident, but that the state cemented its place as the fourth largest sports betting market in the US

“With more states going online in the coming weeks and months, we expect growth to accelerate further through 2021 and 2022.”

US sports betting growth

The NFL betting season is consistently the most active in the sports betting industry. It’s also time for sports betting to attract and retain customers.

This year GeoComply collected 122% more transactions than in the same period in 2020.

Sports betting in Arizona is making a big debut

Start of sports betting market in Arizona the 9th of September, the same day the Tampa Bay Buccaneers and Dallas Cowboys started the NFL season. The market record was set in the first week of NFL action 10% of US sports betting transactions.

AZ recorded sports betting for four weeks 36.9 million Transactions, or 11.2% the US total. There are also more operators to hit the market as Arizona regulators are still sifting through applications and issuing sports betting licenses.

Arizona Sportsbook Outperform Illinois Sports betting, but behind it:

The markets are of course of different sizes and degrees of maturity, which makes comparisons a bit inconsistent.

Sports betting in Michigan is growing

In 2020, sports betting in Michigan was limited to retail sports betting. Since MI launched online sports betting in January 2021, this is the first NFL season of mobile sports betting in the state of Mitten.

Sports betting was recorded in Michigan for the first four weeks of the 2021 NFL season 44.3 million Transactions, or 13.4% of action in the US.

More states start this fall

The growth in sports betting will continue for the foreseeable future. Including Arizona, five states launched September 2021:

Connecticut will launch online sports betting this month. Sports betting retail in Maryland and Louisiana is also expected to begin opening in the coming weeks.

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