DICE, London’s ticketing platform, raises £ 90m to expand into the US


""Tech News"" – Google News

The world of live events has been in a difficult phase since the beginning of 2021 due to the COVID-19 pandemic. However, some live event startups have adapted the technology to survive and grow in the industry during this time. One such startup is London-based DICE, which has built a platform that helps people discover and attend live events of their interest.

Expansion plans ahead

In a recent development, the DICE mobile ticketing platform raised $ 122 million (nearly £ 90 million) in funding, which is estimated at $ 400 million. The round was led by SoftBank Vision Fund 2 as well as a former Apple and Nest manager, Tony Fadell (via Future Shape), Blisce, Mirabaud, Cassius and Evolution, French entrepreneur Xavier Niel and Mirabaud Private Equity.

The new funds will be used to expand Dice’s geographic presence, with a particular focus on the US and loved ones. DICE is focused on the United States as over 1 million users found and attended events in New York as of August 2021.

Ambitious goal for 2022

Launched in London in 2014, DICE is an alternative to Ticketmaster and other ticketing platforms that charge service fees in addition to purchasing tickets. DICE advertises that it offers ticket prices “in advance”. It has made it clear that its tickets will not be resold on marketplaces for ticket resale.

DICE works with artists and venues to offer both in-person concerts, premieres and, as was popular at the height of the pandemic, virtual events. The platform now works with over 3,600 venues, festivals and promoters worldwide.

In contrast to other ticketing platforms, DICE differentiated itself from its competitors through its focus on loyal fans. Even Akansha, with the company’s current growth rate, 49,000 artists and creatives will use the platform by the end of 2022. DICE is already live in the UK, France, Italy, Spain, Australia and has been part of the US since 2019.

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