In connection: Ikea isn’t new to the practice of working with other companies to develop product lines that target a specific audience – that’s where the cross-pollination with Sonos and Teenage Engineering comes to mind. With the Asus sub-brand ROG, the Swedish company wanted to produce player-oriented furniture and accessories that look good and don’t break the bank.
In 2020, Ikea announced that it had partnered with Asus to make affordable ROG furniture and accessories for gamers looking to spruce up their space. Earlier this year, the two companies launched the new furniture collection in China and Japan and promised that it would soon hit the US and UK markets.
That promise will come true in the next month. The collection consists of six product families – Uppspel, Matchspel, Gruppsel, Lånespelare, Huvudspelare and Utespelare. Ikea designed Uppspel in collaboration with Asus, and the others were a product of his own imagination, albeit still somewhat inspired by the latter company’s ROG aesthetic.
There’s a lot to like about this furniture, which has relatively affordable prices ranging from just $ 8 for the cheapest item to $ 600 for an adjustable gaming desk, which typically costs over $ 1,000.
You can choose from a variety of products including gaming chairs, gaming desks, cabinets, drawers, ring lights, phone holders, mouse pads, a mouse bungee, an insulated mug, a multifunctional blanket, neck pillow, cup holder and a wooden arm headphone stand. These should Covering pretty much everything you need to improve your gaming setup.
Kris Huang, general manager of Asus Gaming Gear and Accessory Business Unit, said in a statement, “Gamers around the world know and love the ROG brand and they trust it to deliver the most exciting gaming innovations on the market. Our new partnership with the experts at Ikea will enable ROG to find new and interesting ways to excite gamers in and around the house. “
Ewa Rychert from Ikea added: “We believe there is still a lot to be done to democratize the gaming experience. Now we are taking the first step on our gaming journey and we are doing so by presenting affordable, powerful gaming products and complete solutions that we hope will reflect people’s personalities and tastes. “
You can view the full catalog here. The ROG x Ikea Gaming collection will be available on Ikea’s online store as well as in several of its physical stores.