Sleep health is crying out for its rightful place in public health

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Sleep Health | Sleep Review

With a new website, thensf.org, and a leader in integrated communication and behavior change, the National Sleep Foundation is speaking to the public to help protect and improve the health of the population.

From Sree Roy

“We ultimately have a public health mission,” said John Lopos, the new CEO of the National Sleep Foundation (NSF). He speaks of sleep health and its greater public health responsibility. Since taking the helm of NSF in June 2020, Lopos has been using his expertise in healthcare communications and marketing strategy to bring the fundamentals and benefits of sleep health to the public.

“We continue to engage the public to reshape certain attitudes and behaviors. People become empowered when they truly internalize that their sleep health is important to their overall health and wellbeing – and that the promise of sleep is based on science, ”says Lopos. “For all the progress [the NSF has] In our first 30 years, we will set new milestones for the next 30 years and beyond to help people get the sleep they need. If I had to name one thing that I hope will continue to improve during my tenure, sleep health would become a mainstay and a priority within overall public health. “

John Lopos. Photo by Saul Palomo

Although Lopos is new to the role of CEO at NSF, he has seen or participated in the advocacy work for most of the foundation’s 30th anniversary. Lopos joined the NSF nearly two decades ago, most recently as NSF director. He has previously served on task forces and committees, including development, public awareness, compensation and finance, and participated in NSF-organized activities on Capitol Hill. His behavioral change expertise, derived from a college psychology degree and enhanced by applying the principles of the Fogg Behavioral Model in his communication work, is an asset to his new role.

“NSF set the tone very early on,” says Lopos, “and its impact has continued over the years. I think the ongoing work with the public has really helped bring sleep health into the mainstream in a visible way. The NSF has brought together and mobilized a wide variety of stakeholders over the years – scientists, academics, clinicians, policymakers, industry – and we have all been advocates in the trenches. “

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Integrate sleep into your lifestyle

According to Lopos, the best way for people to optimize their sleep is to incorporate sleep health into different aspects of their lifestyle. “As we educate and empower the public, we need to empower an NSF and sleep health experience wherever they engage … all of the different places where they live and learn – in their homes, communities, and in step with other parts and aspects of theirs Life. Says Lopos.

For example, the NSF has partnered to deliver sleep health education messages in Samsung’s Galaxy Watch3. This means that millions of Samsung device users can regularly receive tips and information about sleep health through the Samsung Health app. “We are working to improve the role of sleep in people’s lives wherever they consume content and think about their overall health and wellbeing,” says Lopos.

Expect more integrated communications from the NSF in the years to come. “We will reach the public through different channels – not necessarily always on our website,” says Lopos.

New website

Even so, the website, recently relaunched as thensf.org, remains a valuable resource for members of the public looking for trusted information from the National Sleep Foundation.

The website makes it easy for the public to find resources such as:

It also has content specific to the COVID-19 pandemic, such as: B. “Making Time to Sleep” to help people who work or go to school from home and “Sleep, Immune Health and Vaccination,” which has 5 tips to help you sleep better. “There is evidence that people should try to get a good night’s sleep in order to maintain good immune function and response, even if they are planning on getting a vaccine,” says Lopos.

These resources are also available to health professionals to share directly with their patients, e.g. B. by including links on the thensf.org website in post-visit summary reports.

The NSF sees its effect through decades of work. Lopos in particular cites “the increasing features and consumption of sleep health content in the media” and a “large influx of new and innovative consumer products” as a result of the work of NSF and others over the years. As new channels of content open, expect the NSF to continue to speak out for sleep health – wherever the public wants to get involved.

Sree Roy is the editor of Sleep Review.

Illustration 73026791 © Rawpixelimages – Dreamstime.com



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