Hello and welcome to the Daily Crunch on Friday 17th September! What a week you will. There are now only a few days to the disrupt, which means the TechCrunch beehive is buzzing. I leave it to be by finding Reid Hoffman coming, which will be a pleasure. We meet next week! – Alex
The TechCrunch top 3
- Profits> Ethics: Apple and Google have removed a “tactical voting app created by the organization of the imprisoned Kremlin critic Alexei Navalny” from their marketplaces, we reported. TechCrunch notes that “the Russian state” [is] to increase the pressure on foreign technology giants before the federal elections. ”So much for standing up for democracy or whatever.
- Are software ratings stabilizing? Software sales may have plateaued after a simply incredible run. A very high plateau, but still a resting point. This isn’t bad news for SaaS companies, which are still valued at historically high levels.
- Apple “actively controls” legal challenges to the Texas abortion law: While some tech companies are publicizing their displeasure with the new Texas reproductive care law, Apple is taking a slower and more inconspicuous course on the matter. But it’s still good to see an American tech company almost taking a stand on a moral issue. It is better than what is actually less. A little bit.
Startups / VC
4 Ways To Use ROAS To Triple Lead Generation
In school, it is highly unethical to copy someone else’s work and pass it off as your own. In business, however, it is promoted.
Xiaoyun TU, Global Director of Demand Generation at Brightpearl, has written a comprehensive guide detailing how a better understanding of Return on Advertising Spend (ROAS) can triple your company’s lead generation.
“A ‘good’ ROAS score is different for every company and every campaign,” she says.
“If your number isn’t what you’d like, you can use ROAS data to create targeted campaigns and personalized experiences.”
(Extra Crunch is our membership program that helps founders and startup teams move forward. You can sign up here.)
Big Tech Inc.
TechCrunch Experts: Growth Marketing
With the upcoming release of iOS 15, we spoke to Vivek Sharma, CEO of Movable Ink, and learned what marketers can do to prepare: “Marketers should plan for more DIY metrics as iOS 15 gets closer.”
TechCrunch wants you to recommend growth marketers who have experience in SEO, social media, content writing, and more! If you’re a growth marketer, share this survey with your customers. We’d love to know why they enjoyed working with you so much.