Kindred’s Unibet brand enters first US motorsport partnership with NASCAR


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Related group Subsidiary brand Unibet has joined the championship title NASCAR team Stewart-Haas race and driver Kevin Harvick to further expand its presence in the USA, particularly in motorsport.

The deal, confirmed this week, marks Unibet’s first US partnership in motorsport and within NASCAR. As the official sports betting provider, the exclusive partnership will connect the Stewart-Haas Racing fan base with Unibet in various activations throughout the season.

Under the terms of the agreement, Unibet will be the primary sponsor of two NASCAR Cup series at Indianapolis Motor Speedway and Martinsville Speedway (VA). It will also be the main sponsor during the NASCAR Xfinity Series race in Indianapolis, with Kevin Harvick as its driver.

The company will debut as a NASCAR sponsor at Pocono Raceway in Pennsylvania with Harvick and Team # 4 on July 26th.

Manuel Stan, Senior Vice President USA, Kindred, said, “Sponsorship is an important part of our marketing initiatives in states where sports betting is legal. Racing fans are extremely passionate about their sport and especially their driver.

“This is why Unibet exists to foster the fans’ passion for their sport. Our platform is straightforward, easy to understand, and full of insights that enable our players to place informed bets. Integrating Unibet into the sport that the fans are watching and cheering on is the best way to tell our story. We are made by players for players. “

Brett Frood, President of Stewart-Haas Racing, said: “We are proud to represent and work with Unibet now and in the future. Fans are the lifeblood of our sport and Unibet offers fans a new and insightful way to engage with our sport in a meaningful way. We look forward to starting our partnership with Unibet this weekend in Pocono, where Pennsylvania residents can experience Unibet first hand. ”

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