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The turnaround in the attitude of professional sports leagues towards legalized sports betting in the US has been one of the main topics of discussion today SBC Digital North America Conference.
The Nuvei– sponsored panel, part of a track sponsored by Sports radar, discussed how sports organizations find their place in the betting ecosystem and the effects of active participation in the new world order of sports betting.
Kuljeet Sindhar, Senior Director of International Fantasy & Gaming at the national basketball federationExplaining the turnaround from an NBA perspective, he said, “From our perspective, the integrity of the game remains and will always be most important.
“And with the advent of the digital age, we have come to realize that the perceived threats to our gaming from sports betting, with or without legalized, regulated sports betting, are in the United States.
“All that ban did was to drive it underground. When we took this point of view, we became the first league to be the early adopters demanding the legalization of regulated sports betting in the US in order to protect the integrity of the sport and create a transparent betting market. “
Joseph Solosky, Managing sports betting for NASCARHe added: “It has certainly been a maturing process. I think in 2018 we all knew this was coming – we just didn’t know exactly when. We really wanted to get our ducks lined up, figuring out which stakeholders needed to get involved before we could actually get a product to work.
“And for NASCAR, integrity was a top priority and in fact the first deal we signed in the sports betting space in 2018-2019 was with Sportradar on the integrity side.”
These views were to be reflected Jeff Fernandez, Vice President Business Development and Ventures for the New York Jets. “From an NFL perspective, they clearly took a measured approach, much like Joe and Kuljeet talked about starting with the integrity of the game – the brand and reputation of the league and clubs – and finally the concept.” Of commercialization .
“So did we miss something? We may have missed a little bit of opportunities in the short term, but this is a long game and I think the NFL took a thoughtful approach to how they wanted to monitor consumer perception. They made a couple of deals with Caesars on the casino site and Draft kings on the fantasy side to really see what the reaction might be from their enthusiastic audience.
“They did focus group after focus group and surveys and really understood that not everyone sees the industry the same way and it would be an educational process. So from the commercial side yeah, I wish it was a little faster than maybe in the NBA. But in the end we talk about five, 10, 15 years and make sure we don’t make some of the mistakes we’ve seen with sports betting in other parts of the world. “
Together with Sindhar, Kolosky and Fernandez were on the panel Randy Haynes, Director and consultant at Fibroids, and Mustafa Abdul-Hamid, CEO of Boost. The handling of moderation tasks was Robert Davidman, Partner at Slapshot media.
Industry experts spoke about the Sportradar-sponsored Leaders in Sports Betting Track at SBC Digital North America, which runs June 9-10, 2021. Get your free ticket by registering at https://sbcevents.com/sbc-digital-. North America/