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“We’re big fans of the sport and it was a great chance for all of the pros to come out and get involved,” said Knowlton. “So we hired a production team down there and decided to put it up for free on YouTube and find out the business model for it.”
If you are hoping to see the fastest runners in the world, you usually have to do your homework. Many meetings are streamed on websites such as FloTrack, RunnerSpace, or USATF.TV, each with a subscription fee. Others are on cable networks and usually drop in the middle of the day.
The Trials of Miles team decided to hold their events at night when viewers are used to watching live sports. On February 26th and 27th, Trials of Miles streamed more than seven and a half hours of live athletics.
Konstanze Klosterhalfen broke the German national record in the 10,000 meter run in 31: 01.71 minutes. Keira D’Amato reached the US Olympic qualifying time with 32: 16.82, just 9 seconds below the standard. Isaiah Harris ran the men’s 800 meters in 1: 46.19, and 2016 Olympic medalist Ajee ‘Wilson ran the women’s 800 meters in 1: 58.93.
In total, both evenings of the event were viewed more than 136,000 times. The Klosterhalfen race, which was later uploaded separately, was viewed 118,000 times.
Trials of Miles kept the momentum going by hosting track events in Kansas City, Kansas on May 1 (the Kansas City Qualifier) and in New York City on May 21 (the NYC Qualifier). All meetings were streamed live online.
Knowlton could count more than 10 runners making their first qualifying time at their meetings, and said there was a laundry list of runners getting back on their qualifying time, sometimes for the first time since 2019.