Samsung strengthens its presence in Europe, the Middle East and Africa in the first quarter

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""Tech News"" – Google News
Samsung A report showed that its presence in the smartphone market in Europe, the Middle East and Africa (EMEA) expanded in the first quarter of the year.

The South Korean technology giant shipped 30.6 million smartphones to the EMEA market in the period from January to March, which corresponds to a market share of 32.8 percent. This emerges from the latest report from an industry researcher International Data Corp. ((IDC).

The numbers were above those of the previous year, when the company shipped 22.7 million smartphones for a market share of 29.5 percent.

“Samsung had a very strong quarter, capturing nearly two-fifths of the European smartphone market – its largest quarterly share in six years,” said IDC.

Xiaomi improved by two places and took second place after smartphone shipments had almost doubled to 14.4 million units in the first quarter, which corresponds to a market share of 15.4 percent.

Chinese rival Shenzhen Transsion Holdings took third place with a market share of 15 percent by shipping 14 million smartphones in the first three months of 2021, reports the Yonhap news agency.

Apple fell from second to fourth place with a market share of 14.3 percent after 13.3 million iPhones were shipped in the first quarter.

The entire EMEA smartphone market grew to a record 93.06 million units in the first quarter, an increase of 20.9 percent over the previous year. The market value rose 29 percent from the previous year to 31.67 billion US dollars.

“However, with such a strong performance for the opening quarter of the year, IDC expects this year to reverse the slow year-over-year decline in smartphone sales that we have seen in Europe since 2015,” said IDC.

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