InStudio Ventures and leAD Sports & Health Tech Partners launch US partnership ‘The Draft’ to support and invest in startups | news


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THE ANGEL, March 9, 2021 / PRNewswire / – Today, leAD and InStudio Ventures announce a new partnership, The Draft, that will primarily support and invest in global sports tech startups. The partnership between two major players in the sports industry provides an opportunity to disrupt the traditional VC model and focus on venture building as the future for sports technology investments.

The partnership will focus on establishing a US-based seed and venture capital fund.

InStudio Ventures is a US-based venture studio that helps build the sports, media and technology companies of the future with access to investment capital and a network of partners that includes major sports clubs and brands like MLS, NFL, PEPSICO and others belong . leAD, inspired by the legend of the sports industry Adi Dassler, sources and drives innovation and excellence from the beginning of the sports technology and healthcare technology founders’ journey to the phases of global expansion and leadership.

“This partnership will take sports tech startups to the next level. Traditional venture capital funds primarily provide financial support to startups. We plan to disrupt this model by providing startups with a rich experience that helps, not only to start, but also to build an infrastructure that allows them to scale and be successful in the long term. We will offer our expertise and open the doors to our networks. The commitment goes well beyond financial investments, “says Danny Cortenraede, CEO of InStudio Ventures.

The draft is open to people and sports technology companies from around the world, but ninety percent of the startups selected are expected to be US-based.

“We’re practical investors in leAD. We see ourselves as co-founders of our portfolio companies and we work really hard to get our entrepreneurs through. Danny and his team at InStudio Ventures share our approach to venture building and we couldn’t.” Be more excited about this joint fund. He will help us expand our vision and legacy of turning the next generation of great sports and health technology ideas into thriving businesses, “he says Anne Joachim, CFO of leAD.

The partnership gives athletes the opportunity to begin their second career as entrepreneurs and investors. One of the early supporters of the partnership and the future fund was that co-founded by NYCE Group, Inc. Phillip Michaeland FC Barcelona striker, Martin Braithwaite. By investing in sports technology companies at an early stage, athletes use their own industry knowledge and pass it on to young talent in a meaningful way. It also gives investors themselves access to learning from the entrepreneurs involved in the fund, which gives them inspiration and an opportunity to give back to their community.

Carefully selected start-ups benefit from an 18-month extended program in which the startups receive support beyond the current program of the leAD Academy in Lake Nona. The startups also get access to a huge network of entrepreneurs, investors and athletes under the umbrella of leAD and InStudio Ventures.

For more information on The Draft, please visit:

About InStudio Ventures:

InStudio Ventures helps build the next generation of sports, media and technology companies by combining entrepreneurial experience, collaboration methods and investment capital. The company benefits from a very extensive network of experienced entrepreneurs, investors, the greatest athletes in the world and specialized talents. The company is founded by the CEO Danny Cortenraede.

About leAD:

leAD Sports & Health Tech Partners sources, funds, and drives the growth of early-stage sports and health technology startups around the world. leAD was founded in 2016 and was inspired by the legend of the sports industry Adi Dassler. Since its inception, leAD has added new companies to its business every year. LeAD works with breakthrough solutions in fan engagement, connected athletes, and health and wellbeing, and is focused on driving growth through smart investments, world-class network access and expert training.



Jennifer Buonantony

PressPassLA | PPLA Social + PR


Ida Bo Frazier

PressPassLA | PPLA Social + PR


Fernanda Bartels

leAD Sports & Health Tech Partner

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